Author: Gift
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SMS Marketing for Local Businesses: Tips for High Engagement
SMS marketing remains one of the most underutilized yet powerful tools available to local businesses. In Nigeria, where mobile penetration continues to grow with over 157 million active mobile subscriptions as of October 2024, this channel offers unmatched direct access to customers. For businesses looking to engage their local audience, boost loyalty, and drive foot…
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Maximizing Your Ad Budget with Programmatic Advertising for Higher ROI
Programmatic advertising has become essential for brands looking to get the most value from their ad spend. By automating ad buying with data and algorithms, advertisers can reach the right audience at the right time, minimizing wasted spend and maximizing return on investment (ROI). Using programmatic advertising for better ROI is a strategy that more…
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Rich Media Ads: The New Frontier for Digital Advertising
In Nigeria’s digital space, capturing user attention has become increasingly difficult to hold. Traditional static ads often fail to make an impact in the vast sea of content. This is where rich media ads come in; they are dynamic and interactive, transforming how brands engage with their audiences. As a leading rich media developer in…
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What’s the Next Trend for Digital Advertising in Nigeria? A Look at Programmatic Advertising and Rich Media Ads
Digital advertising is evolving rapidly. Today’s audiences are more distracted, making it increasingly challenging to capture and hold their attention. Scrolling past ads has become second nature, rendering traditional strategies less impactful. So, what’s the way forward? For brands in Nigeria, the future lies in seamlessly merging programmatic advertising with rich media formats. This combination…
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Programmatic Advertising, and Why It Matters Today
The beginning of a new year is a great time to explore new marketing and advertising ideas and opportunities for growing your business. One of the most innovative developments in digital advertising and marketing is programmatic advertising. Understanding the importance of programmatic advertising can significantly boost your business’s advertising and marketing strategy. If you have ever wondered…
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The Gen Z Era: Strategies for Effective Digital Advertising campaigns
In today’s fast-paced digital world, connecting with Gen Z is no longer optional, it is essential. As a generation that makes up 26% of the world’s population and spends over 40% of their day online, Gen Z wields significant influence over consumer trends. Connecting with Gen Z is critical for thriving in the new marketing…
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Impact of Ad Budget In Campaign Effectiveness
Digital advertising is evolving, and the allocation of an ad budget is a pivotal decision that can make or break a campaign’s success. Understanding the importance of the ad budget to campaign performance is essential. This article explores how the ad budget impacts campaign performance and why it’s critical in achieving your marketing objectives. Campaign…