Category: Blog
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SMS Marketing for Local Businesses: Tips for High Engagement
SMS marketing remains one of the most underutilized yet powerful tools available to local businesses. In Nigeria, where mobile penetration continues to grow with over 157 million active mobile subscriptions as of October 2024, this channel offers unmatched direct access to customers. For businesses looking to engage their local audience, boost loyalty, and drive foot…
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Maximizing Your Ad Budget with Programmatic Advertising for Higher ROI
Programmatic advertising has become essential for brands looking to get the most value from their ad spend. By automating ad buying with data and algorithms, advertisers can reach the right audience at the right time, minimizing wasted spend and maximizing return on investment (ROI). Using programmatic advertising for better ROI is a strategy that more…
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What’s the Next Trend for Digital Advertising in Nigeria? A Look at Programmatic Advertising and Rich Media Ads
Digital advertising is evolving rapidly. Today’s audiences are more distracted, making it increasingly challenging to capture and hold their attention. Scrolling past ads has become second nature, rendering traditional strategies less impactful. So, what’s the way forward? For brands in Nigeria, the future lies in seamlessly merging programmatic advertising with rich media formats. This combination…
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The Gen Z Era: Strategies for Effective Digital Advertising campaigns
In today’s fast-paced digital world, connecting with Gen Z is no longer optional, it is essential. As a generation that makes up 26% of the world’s population and spends over 40% of their day online, Gen Z wields significant influence over consumer trends. Connecting with Gen Z is critical for thriving in the new marketing…
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Impact of Ad Budget In Campaign Effectiveness
Digital advertising is evolving, and the allocation of an ad budget is a pivotal decision that can make or break a campaign’s success. Understanding the importance of the ad budget to campaign performance is essential. This article explores how the ad budget impacts campaign performance and why it’s critical in achieving your marketing objectives. Campaign…
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Unlocking the Power of Programmatic Advertising: A Comprehensive Guide
Programmatic advertising is a method of purchasing digital advertising space through automated systems, rather than through human negotiations. This method has rapidly grown in popularity in recent years and is now considered a standard practice in the advertising industry. In this article, we will explore the benefits and potential drawbacks of programmatic advertising, the technology…